Handup Gloves: How a cycling glove brand uses agility and storytelling to beat industry giants.

Handup Gloves isn't exactly a household brand,
but they have discovered a way to use that to their advantage.
When a husband and wife team set out to develop their own line of
cycling gloves, they learned very quickly that they would have to
be agile and unique to beat the giants in the cycling industry.


In this episode, we talk with Jamie Wallis and Troy Stewart of
Handup Gloves to hear how they have been able to grow the Handup
brand and amass a following of avid fans and customers. We learn
how they have used storytelling to connect with their audience
and how they have involved their customers in the strategic
growth of the company.


You can find Handup Gloves at handupgloves.com


Follow them on Instagram at @handupgloves


As promised, Frat Boy Troy:
https://handupgloves.com/frat-boy-troy-video 


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