FNDN: Building brand equity in wearable tech through quality products.

FNDN is the latest company launched by serial
entrepreneur Travis Lemanski. A veteran of the action sports
industry, Travis cut his teeth as a product marketer in the
paintball industry. As a professional athlete, he worked for one
of the largest companies in the industry to build a brand
behemoth. He went on to found a professional team that he would
later convert from a brand into a business generating revenue
through products and licensing deals. His latest startup is
focused on solving problems in the active-lifestyle space,
specifically around cold weather sports.


In this episode, we speak with Travis Lemanski about how he got
started in the wearable technology space and what the future
holds for this brand and his product mix. We discuss how he has
been able to launch so many successful brands and product lines.
Travis shares his perspective on how brands can succeed and what
it takes to establish a base of raving fans and brand advocates.


You can find FNDN (pronounced 'Foundation') at
fndn.com


Follow them on Instagram at @fndndetroit


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