Blenders Eyewear: Scaling an Ecommerce Sunglass Brand Using Facebook Ads.

If you live in the U.S., there's a good chance you've seen a
Facebook ad for Blenders Eyewear. Their ads reached over 200
million users last year alone, and this focus on digital
advertising has fueled their growth. But it hasn't always been
that way. Blenders achieved traction in the early days through
good ol' fashioned guerrilla marketing and face-to-face
interactions. While Blenders is seemingly ubiquitous across
Facebook today, it hasn't always been like that—It took years of
hustle and grind to break through to the next level.


We sit down with Chase Fisher, the founder and owner of Blenders
Eyewear, to talk about his relentless focus on brand experience,
user experience, and the future of retail brands. He shares how
small wins over an eight-year period kept him going and allowed
him to achieve the success he is seeing today. He shares insights
from startup to scaling, and what brand should know going into
each phase of their growth.


You can find Blenders Eyewear at blenderseyewear.com


Follow them on Instagram at @blenderseyewear


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