How Much Should You Spend on Marketing?

This is probably a staple in your Google searches. Companies of
all sizes often wonder if they are spending too much on
marketing. There is no shortage of advice on the internet and
elsewhere about what the magic number of percentage is that you
need to spend, but I'm going to let you in on a little secret:


There's no single, one answer. It depends solely on your
business. BUT there's an easy way for you to calculate how much
you should spend.


I should warn you though, the question of "am I spending too
much" is usually the wrong question you should be asking
yourself. Once you understand how to set the appropriate budget,
it can literally change the course of your business and growth
trajectory. 


In this episode, we are going to share with you the calculation
you need to set a budget and give you examples of how you can
apply this method to your own company.


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