Episode #74 - How Facebook Uses It's Algorithm with Meg Brunson

Facebook gets on my nerve! Oh, come on don't be shocked I said
that. It gets on your nerve too, you know it. It keeps changing its
algorithm and messing me up!

But anywayyyyyy......I know it is the Facebook world we live in but
I needed to say it. Now you have it....but....I have a fix for
that. My business buddy, Meg Brunson, came to the rescue.

Guest Appearance - Meg Brunson

Meg is a mommy blogger turned Facebook employee who left the 9-5
for a life of freedom and flexibility. She’s currently RVing across
the US with her family, while empowering other families to live
their dreams, by pursuing their passions together.

Her clients are increasing influence online - leveraging the power
of Facebook and Instagram marketing to build their businesses while
spending more time with their families.

Through EIEIO Marketing, Meg offers done-for-you agency services,
done-with-you strategy sessions and mentorship, and a DIY course
(which will be
transitioning to a membership program later this year).

My girl....to the RESCUE!

Purpose Of This Episode

Talking all things Facebook and algorithms and paid ads. All of the
stuff that you have questions about that confuse you (or anger you)
with Facebook.

Tips To Follow In This Episode

Post consistently- 1/3 of content promotional; 1/3 educational;
brainstorm power partners and share content; 1/3 engagement
content
Practice doing FB Lives consistently, make it a part of your
content planning.
Analyze the statistics after implementing any new strategy, look
for trends between long copy and short copy; look at your insights
to see what you need to tweak
Engagement is key for the algorithm
Do not boost posts. Have a plan to spend your dollars, not boost
posts, build through ads manager. Boosting posts only gets you
engagement; not leads.