ALEXA STIMP

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In part one of our series, Celeste interviews Alexa Stimp,
founder of The Shoe Fairy. She founded her company after her
first show after she realized how hard it was to find a quality
pair of show shoes. Alexa talks about how important community and
quality are to her brand and how it sets The Shoe Fairy apart
from the competition. She feels like her customers are a big Hype
Girl Squad and help empower each other. Her ultimate goal is to
become THE shoe of bodybuilding. Alexis talks about the lengths
she’s gone to in order to solve problems found in other shoes.
You won’t want to miss her story!


We talk about:
-What you can find at The Shoe Fairy
-Selling confidence
-Picking the right shoe
-How shoes can affect your physique on stage
-The myth of wide width show shoes
-Finding the right fit
-Staying relentless after delays
-How branding correlates with psychology
-Manifestation and goal setting
-Investigating your feelings
-Pursuing other passions in life


Discount Code: Celeste


CONNECT WITH CELESTE:
Website: http://www.celestial.fit
Instagram: https://www.instagram.com/celestial_fit/
All Links: http://www.celestial.fit/links.html


CONNECT WITH ALEXA:
Website: https://shoefairyofficial.com
The Shoe Fairy
Instagram: https://www.instagram.com/theshoefairy_/
Alexa's Instagram: https://www.instagram.com/alexastimp/


Time Stamps
[1:00] Introduction
[3:05] What girls think about when they think about The Shoe
Fairy
[5:39] Taking the Shoe Quiz
[10:00] “extra” options for shoes
[13:22] Product development
[16:00] Launching new products in the Olympian line
[18:25] Figuring out the manufacturing process
[20:00] Branding and cohesive marketing
[23:10] The step from competitor to entrepreneur
[26:07] What keeps Alexa going
[32:30] Personal development through difficult times
[33:50] Staying compassionate and allowing yourself to feel
[37:00] Transitioning away from her full-time job
[40:45] Coordinating partnerships
[45:15] Stress and freedom surrounding business
[50:00] Being real on social media
[55:05] Listener questions

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