How to Deliver Insight and Win Sales

Several of the well-known sales training programs recommend you
sell by providing insights to your customer. Sales reps who are
successful selling using insights, connect emotionally with their
prospects. Not only do they bring the prospect important ideas but
they connect to their heart and show how they can justify the
solution with their mind. You know that is a better way to sell
than providing a structured pitch. But the question is, how do you
prepare and share your insights effectively?