"Success almost drove me over the edge"

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Alexander De Fina is a serial fitness entrepreneur, leading
fitness industry consultant, keynote speaker, and multiple
award-winning coach and business owner.

Having built three hugely successful enterprises in Australia and
Hong Kong from the ground up, including Asia’s top BootCamp
"Bikini Fit" and Hong Kong’s specialist female-only gym
"Pherform," Alex has made quite a name for himself in the fitness
industry in Hong Kong and Australia. Among his many achievements,
he also pioneered a new training programme for women – Female
Specific Training – that optimised the way women train,
accounting for differences between male and female anatomy and
physiology. He’s been twice named Hong Kong’s best trainer and
helped thousands live healthier lives along the way.

In this episode, we discuss:


The mindset he adopted to succeed in building multiple
successful businesses from scratch

How the sacrifices he'd made in achieving business success
affected his relationships

Why he is taking a step back from the business to focus on
his health

What he currently values in life, and how he is implementing
the necessary tools to close the gap on where he is right now,
and where he wants to be



Your host - Shaun Kober
Instagram: https://www.instagram.com/coach_kobes/
Facebook: https://www.facebook.com/performancef...
YouTube: https://www.youtube.com/channel/UCnOp...

Your Guest - Alex De Fina
Instagram: https://www.instagram.com/alexander_defina/

Swiss 8
Website: www.swiss8.org
Instagram: https://www.instagram.com/swiss.8/
Facebook: https://www.facebook.com/Swiss8app/
Youtube:
https://www.youtube.com/channel/UC98yOiKlZHMUq6SXZK8fArQ
Podca


Shaun Kober is a Mindset & Performance Specialist, with a
unique skillset forged in the trenches, through the various
stages of life.

"I shouldn’t be in the position I am right now."


The odds were stacked against me:


Poor family on welfare, eldest of 6 kids, parents didn’t work,
abusive step-dad, no electricity or running water for a 6 years
period of my life


Caught up with the wrong crowd, stealing, drugs, skipping
school


At 14 years old, I sat on a bus for 3 days with $50 in my
pocket, to travel to the next State over West, to begin a new
life in the workforce - 2000

14 - 20: I grew up and learned how to become a man through work
and rugby
20 - 26: I lived, trained and fought as a professional soldier,
at a high level
26 - 32: I became a personal trainer, after failing in my pursuit
to become a firefighter
32 - 38: I worked with, and won world titles with some of the
best athletes on the planet, as their strength and conditioning
coach
38+: The next evolution begins

#coachedbykobes
#livetrainperform
#modulartrainingsystem



Live Life To The Fullest.
Train To Your Potential.
Perform At Your Best!

https://www.coachedbykobes.com/