How to Change their Mind

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Unlock the art of ethical persuasion as we sit down with Simon
Horton, an award-winning author and negotiation expert.

Simon reveals his six-step process, based on modelling the
approaches used by hostage negotiators, addiction therapists, and
billionaires, to change minds and reach their objectives.

His book, Change Their Mind: Six Steps to Persuade Anyone,
Anytime, is a treasure trove of practical advice, stories,
and detailed models. The power of this approach lies in its
ability to forge enduring relationships while achieving the
desired outcome.

Simon also provides real-world examples - whether you're
trying to negotiate a salary increase or convincing your kids to
clean up their toys, his strategies are applicable in numerous
scenarios.

Not limiting ourselves to persuasion, we'll also venture into
negotiation strategies, exploring the crucial roles of
ambition, research, and active listening. 


Learn from a billionaire's story about using ambition to
seize opportunities for mutual benefits in deals. 

Discover how research helps in understanding your
counterpart, and how active listening opens doors to meaningful
conversations. 



And, as we tread the path of ethical persuasion, we'll
delve into effective communication, focusing on how to maintain
the highest ethical standards, and how to avoid the fundamental
attribution error.

With Simon's guidance, be prepared to equip yourself with a
versatile toolkit and the confidence to aspire big in your
goals.

Curious?

So, why not head over to your favourite podcast channel
and listen to what Simon has to say...

Show Links

Connect with Simon on LinkedIn
Connect with Simon on X (Twitter)

Visit the Negotiation Mastery Website

Buy Change their mind

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