When Should Companies Weigh in on Contentious Issues?

In a globally connected and highly politicized world,
organizations are increasingly expected to comment
on social, political, and environmental issues. But
taking a stance doesn't always make business sense and can
backfire when employees or consumers see a disconnect between
leaders’ words and actions. Alison Taylor, associate professor
at New York University, says there's a better way to make
decisions on corporate speech, which includes involving workers in
the process. Taylor is the author of the HBR book Higher Ground:
How Business Can Do the Right Thing in a Turbulent World and the
HBR article “Corporate Advocacy in a Time of Social Outrage.”