To Negotiate Better, Start with Yourself

The coauthor of the classic book Getting to Yes has new
advice on how to negotiate, designed for a world that feels more
conflicted than ever. William Ury, cofounder of Harvard’s Program
on Negotiation, has come to learn that the biggest obstacle in a
negotiation is often yourself—not your opponent. Ury, who also
coined the term BATNA, explains the latest thinking from his
research and consulting. He shares his tried-and-true methods for
overcoming yourself to negotiate better outcomes at work and in
life. Ury wrote the new book Possible: How We Survive (and
Thrive) in an Age of Conflict.