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To Negotiate Better, Start with Yourself

To Negotiate Better, Start with Yourself

HBR IdeaCast vor 2 Jahren

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26:51

Podcast

HBR IdeaCast

649 Episoden

From Harvard Business Review

Wirtschaft

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The coauthor of the classic book Getting to Yes has new
advice on how to negotiate, designed for a world that feels more
conflicted than ever. William Ury, cofounder of Harvard’s Program
on Negotiation, has come to learn that the biggest obstacle in a
negotiation is often yourself—not your opponent. Ury, who also
coined the term BATNA, explains the latest thinking from his
research and consulting. He shares his tried-and-true methods for
overcoming yourself to negotiate better outcomes at work and in
life. Ury wrote the new book Possible: How We Survive (and
Thrive) in an Age of Conflict.