Season 3, Episode 6: Behance (with Scott Belsky)

Ben and David are joined by Adobe’s Chief Product Officer,
Behance founder, Benchmark partner, author, and product luminary,
Scott Belsky, to tell the story of Adobe Systems’ 2012
acquisition of Behance. We dive into the role it played in of one
of the greatest (and least well-known) pivots of all time:
Adobe’s transition from packaged software to services, which over
the past 6 years has generated an astounding $100B+ in market cap
and nearly 10x growth in Adobe’s share price!


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Scott’s great new book,  The Messy Middle, out
today!