Coca-Cola

Coca-Cola is… sugar water. And somehow it’s also America,
Christmas, summertime, friendship and happiness. Today we tell
the story of how The Coca-Cola Company amazingly transmogrified a
beverage into emotion in all of our collective psyches, and ALSO
built one of the most incredible scale economy businesses of
all-time. And oh yeah, there’s also cocaine, WW2, Mad Men, Warren
Buffett, James Dean, Bill Cosby, Michael Jackson, Michael Ovitz,
Steve Jobs, Bill Gates, McDonald’s and Monsanto. So cozy up to
the fire with your favorite images of Santa Claus and Polar Bears
and enjoy an ice-cold episode of Acquired — always delicious,
always refreshing.


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The Hilltop ad / Mad Men finale

Pepsi Challenge commercials

Pepsi’s Michael Jackson commercials

Coke’s Bill Cosby commercials

Two liter bottles inflating

Worldly Partners’ Multi-Decade Coca-Cola Study

For God, Country, and Coca-Cola

Secret Formula

All episode sources



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Claude

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Hermanos Gutiérrez



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‍Note: Acquired hosts and guests may hold assets discussed in
this episode. This podcast is not investment advice, and is
intended for informational and entertainment purposes only. You
should do your own research and make your own independent
decisions when considering any financial transactions.