Spotify CEO Daniel Ek

We sit down with Spotify CEO Daniel Ek live in Stockholm at
Spotify’s amazing HQ studio (check out the video version of this
episode — which plays natively on Spotify!). This was an
incredibly special and timely conversation: for those who haven’t
been paying attention over the past few years, after
revolutionizing music Spotify has now ALSO completely transformed
our own industry in podcasting. Starting from way behind with
~zero market share in 2018, Spotify has now aggregated the
listener market and amazingly surpassed Apple as the world’s
largest podcast platform — including close to home with the
Acquired audience, where it has 60%+ market share among you all!



We discuss the origins of this “second act” strategy with Daniel,
the vision to move from a music company to an audio company, and
what’s coming next with Spotify’s entry into Audiobooks. And of
course we relive some key moments from the Acquired canon that
Daniel was involved in, including his pivotal conversations with
Taylor Swift and her team convincing her to come back to
streaming following the release of 1984. Tune in!


Links


Follow Daniel on Twitter



Sponsors:


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Sentry: https://bit.ly/acquiredsentry

Anthropic: https://bit.ly/acquiredclaude25






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Note: Acquired hosts and guests may hold assets discussed in this
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