Porsche (with Doug DeMuro)

Nobody’s perfect — including Porsche. Despite that phrase
appearing in their famous 1983 magazine advertisement, they
managed to get damn-close to the perfect luxury business (even
Bernard Arnault would be jealous!). Porsche is both quality AND
quantity, owning the most prestigious brand in its market, while
at the same time churning out almost half a million mass-market
soccer mom/dad SUVs per year. And like any good luxury brand,
it’s packed with enough juicy family drama and creeping takeovers
to fill a Netflix series.


Yet, behind it all lies perhaps the darkest origin story we’ve
ever told on Acquired. Not only was Porsche was started by Nazis,
Adolf Hitler himself was deeply involved in its early fortunes.
And, following WWII, the Allies simply looked past these facts
and essentially bestowed a license to generate wealth on Porsche
and its owners — setting the stage for them to become one of the
top ~15 wealthiest families in the world today.


Joining us to explore it all is perhaps the very most-qualified
person in the person in the world: the one & only Doug
DeMuro. Not only is Doug the largest independent car reviewer on
YouTube with millions of subscribers (we’re HUGE fans), he
previously worked at Porsche corporate and owns a legendary
Porsche Carrera GT — which served as the recording backdrop for
this episode. Make sure you tune in to watch the video version!
:)


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‍Note: Acquired hosts and guests may hold assets discussed in
this episode. This podcast is not investment advice, and is
intended for informational and entertainment purposes only. You
should do your own research and make your own independent
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