IKEA

IKEA may be the most singular company we’ve ever studied on
Acquired. They’re a globally scaled, $50B annual revenue company
with no direct competitors — yet have only ~5% market share.
They’re one of the largest retailers in the world — yet sell only
their own products. They generate a few billion in free cash flow
every year — yet have no shareholders. And oh yeah, they also
sell hot dogs cheaper than Costco! (Sort of.)


Tune in for an episode flat-packed with counterintuitive lessons
about how this folksy mail order business from the Swedish
countryside came into your living rooms (and bedrooms and dining
rooms and kitchens and bathrooms and patios and garages and
backyards) all over the globe!


Sponsors:


WorkOS: https://bit.ly/workos25

Sierra: https://bit.ly/acquiredsierra

Sentry: https://bit.ly/acquiredsentry

Anthropic: https://bit.ly/acquiredclaude25



Links:


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The Testament of a Furniture Dealer

Our past episodes on Costco, Walmart, Amazon, LVMH and Hermès

Worldly Partners Multi-Decade IKEA Study

Episode sources



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‍Note: Acquired hosts and guests may hold assets discussed in this
episode. This podcast is not investment advice, and is intended for
informational and entertainment purposes only. You should do your
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