BSP 002: The Anticipatory Organization by Daniel Burrus

Daniel Burrus, author of The Anticipatory Organization: Turn
Disruption and Change Into Opportunity and Advantage, talks about
being a futurist in an unpredictable world full of uncertainty.
Burrus says that uncertainty doesn’t empower us because it involves
high risk, which keeps us from moving forward; on the other hand,
strategy-based uncertainty gives people the confidence to make bold
moves and innovate. He says anyone can be a futurist by learning to
be anticipatory in a reactionary world and by separating trends
into two categories: hard trends and soft trends. The main thing
Burrus wants to do is teach people how to “actively shape the
future instead of passively receive it.” Learn more about your ad
choices. Visit megaphone.fm/adchoices