BSP 024: Creative Strategy Generation by Bob Caporale

Bob Caporale, author of Creative Strategy Generation discusses in
his new book how to compose a strategy using a creative process.
This book is meant to be a guide to creating original and
successful business strategies enabling individuals to think
differently and then applying that thinking to something that
hasn’t been done before. Caporale stresses the importance of not
using fill in the blank templates for strategy. It's about coming
up with new ideas and making them your own. Learn more about your
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