BSP 030: The 11 Laws of Likability by Michelle Tillis Lederman

Michelle Tillis Lederman, author of The 11 Laws of Likability sits
down with host Taryn Winter Brill to discuss why likability is
everything and why people want to do business with someone they
like over somebody who has a better product or even a cheaper
price. Lederman points out that you must be true to yourself and
authentic as you cannot make others like you but you can enable
them to see what is likable about you. Learn more about your ad
choices. Visit megaphone.fm/adchoices