BSP 031: Big Social Mobile by David Giannetto

In his book Big Social Mobile, author David Giannetto explains to
Best Seller TV host Taryn Winter Brill the three initiatives that
companies are spending money on right now, but ironically, are
still struggling with trying to get it right. The three initiatives
are: big data, social media, and mobile technology. Companies are
investing significantly in these three initiatives more than ever,
but have yet to see a definite ROI, despite the investment. Learn
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