BSP 034: 42 Rules for Engaging Members Through Gamification by Willis Turner

Willis Turner, author of 42 Rules for Engaging Members Through
Gamification, discusses how companies can apply gamification
principles into their everyday business dealings whether internally
with their employees or externally with their customers. Turner
argues that companies can install a “silver, gold, diamond” status
that hotels and other leisure businesses have to their internal
culture. Every time an employee or a customer “levels up”, he says,
they are being “gamified”. Learn more about your ad choices. Visit
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