BSP 037: The CMOs Periodic Table by Drew Neisser

Drew Neisser, author of The CMOs Periodic Table: A Renegade’s Guide
to Marketing, takes an interesting approach to marketing by merging
science and the periodic table with principles of marketing. He
also stresses how no marketing solution is one element, but many.
Neisser also lists the three most essential traits for a marketing
renegade to possess: • Non-linear thinker • Allow serendipity to
happen • Understand the power of “and” Neisser also describes how
the most successful CMO is Courageous, Artistic, Thoughtful,
Scientific or CATS. Courageous refers to the notion of doing
something outside the box in order to move forward or get ahead.
Artistic, (or Artful), refers to the important of ‘artisticness’
and being curious about one’s environment. Thoughtful refers to
thinking more about the world and your customers rather than
yourself or the brand. Scientific is applying the scientific method
to marketing – understand the conditions of satisfaction, set a
hypothesis and test your way to success. Neisser wants readers to
walk away with these takeaways: there isn’t a one-size fits all or
theory that fits all marketing, you need to adjust and keep
adjusting (much like the scientific method) and never forget the
basics. Learn more about your ad choices. Visit
megaphone.fm/adchoices