BSP 041: Leadership Sales Coaching by Jason Forrest

Jason Forrest, author of Leadership Sales Coaching: Transforming
from Manager to Coach, compares sales professionals to athletes in
the sense that they want to be coached like an athlete, rather than
managed like an employee. He also highlights the difference between
being a manager and being a coach, stating that a manager makes
peoples’ lives easier, while coaches make people better. Forrest is
also a big believer in unleashing profits through people. The book,
field-tested and shown to reduce turnovers and increase sales, is
aimed at those wanting to become the best sales coaches possible,
interested in pushing less new ideas onto their staff and more
pulling the greatness from within them. Learn more about your ad
choices. Visit megaphone.fm/adchoices