BSP 042: So, What's the Bottom Line? by Yitzchok Saftlas

Yitzchok Saftlas, author of So, What’s the Bottomline?: 76 Proven
Marketing Tips and Techniques for Building your Business and
Personal Brand, takes an approach to marketing showcased in short,
easy-to-read chapters that are conversational and include action
steps at the end of every chapter. The book gives a human approach
to some of the most common business challenges companies face on a
regular basis.  Saftlas states that anyone who is successful
has perseverance, good marketing and strategic direction, right
from the offset, in order to reach the prize. As we’re all
constantly bombarded from all directions with a plethora of
information, Saftlas says the most important things to remember
are: be realistic with yourself and make sure your business’s
messaging is crystal clear and spot-on in order to capture your
audience’s attention. Learn more about your ad choices. Visit
megaphone.fm/adchoices