BSP 047: Media Secrets: A Media Training Crash Course by Jess Todtfeld

Jess Todtfeld, author of Media Secrets: A Media Training Crash
Course, talks about the importance of having c-suite leaders
properly media trained – not just for television, but for print,
internet,and digital as well. In today’s media world where anyone
can do a Facebook Live interview, the digital footprint is almost
instantaneous and not having the right media skills, Todtfeld says,
is a mistake. However, the biggest mistake c-suite executives make
is winging it – being overconfident when talking about their
company or product because they’ve done it before. Todtfeld argues
that “winging it as a strategy is clunky and then they stumble.”
The solution to this mistake is “thinking about the answers you
wish you’d say, then work on those.” This practiced approach helps
smooth out any bumps and keeps interviews authentic. Todtfeld
offers a few techniques to produce quotable soundbites: provide
clear calls to action from your audience and leading with value. He
also believes every question is a jumping off-point and an
opportunity to garner a reaction from the audience. He encourages
executives to find out what works for them in order to be authentic
and to remember there’s no “one-size-fits-all” approach to being
interviewed. Learn more about your ad choices. Visit
megaphone.fm/adchoices