BSP 049: Pattern for Excellence by Brigham Dickinson

Brigham Dickinson, author of Pattern for Excellence: Engage Your
Team to WOW More Customers, talks about what the ‘pattern of
excellence’ is all about: being the best, taking your job seriously
and showing people how to provide a great service to someone else.
Dickinson recalls that writing the book came as “an accident,”
after losing his marketing software business in the downturn
economy of 2008. He became a student of the industry and began
keeping a journal about all the things he learned, gathering enough
valuable insight to write a book applicable to anyone who wants to
be a perfectionist. The goal, Dickinson says, is to “take every
moment you have and go above and beyond” in order to find
fulfillment in your work while serving others. Learn more about
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