BSP 050: Nice Guys Finish First by Doug Sandler

Doug Sandler, author of Nice Guys Finish First: Winning Customers
for Life by Winning Relationships That Last, defines ‘nice’ as
“genuine, trustworthy, upstanding with the answers you give, give
to clients as much as you give in return. Basically, doing the
right thing when nobody’s watching.” He also talks about how people
need to go back to the basics of customer and employee service.
With the anonymity of social media, people can forget how to engage
directly with customers and employees. Sandler urges companies to
revisit that personal, one-on-one engagement and remember the
simpler things, such as returning phone calls and emails, being on
time and overpromising and under delivering. Sandler also argues
that what drives the c-suite is the “bottom line;” therefore, going
back to basics makes customers feel like they’re being listened to,
employees feel engaged and that one-on-one engagement eventually
increases the bottom line. Even on social media, Sandler says, the
key to having a good relationship with your customers and be the
‘nice guy’ is engagement. Learn more about your ad choices. Visit
megaphone.fm/adchoices