BSP 060: The No. 1 Best Seller by Lee Bartlett

Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight
into the Mind, Strategy and Processes of a Top Salesman, talks
about sales excellence and specific things top salespeople do
differently that helps them excel. Bartlett says that the book’s
focus isn’t on sales techniques, but on what he calls the “glue” —
or how a sales person takes those techniques and combines them with
mindset and strategy, allowing them to consistently move to the top
of the sales organization. Barlett believes that one way to stand
out in an often crowded sales field is to make it personal and
warns about a common mistake salespeople make — failing to
understand that the sales process is not about them, but about the
customer. Sales professionals must be interested in the needs and
expectations of the buyers; otherwise, they might not be in the
best position to succeed and create more revenue. Learn more about
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