BSP 064: Marketing Masters by Connie Pheiff

Connie Pheiff, author of Marketing Masters: Ready, Set, Grow Your
Market, talks about creative marketing, merging old-school
marketing with digital strategy and “friend-raising.” Pheiff’s
background is in the non-profit sector and the most common
challenge they face is how to market without spending a lot of
dollars, but still increase the bottom line. She says the solution
is creative marketing, which she defines as “getting out, stepping
out and getting to know your audience.” It’s about knowing what
will make peoples’ lives easier, solve their pain points and
putting “service before sales.” Once your audience sees you’re
there for them, they’ll turn around and give you what you want.
Pheiff encourages making connections with people before you go
asking them for money, which is what she refers to as
“friend-raising.” She says, “Find out where your audience hangs out
and go there.” Learn more about your ad choices. Visit
megaphone.fm/adchoices