BSP 069: The Barefoot Spirit (Audiobook) Michael Houlihan & Bonnie Harvey

Michael Houlihan and Bonnie Harvey, authors of The Barefoot
Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine
Brand, turned their best-selling book into an audiobook to take the
message where the people are. As nationally recognized speakers,
both Houlihan and Harvey noticed the number of people with earbuds
on kept increasing. They found people weren’t listening to music,
but podcasts and audiobooks, and that sparked the idea. The
book is about lessons they learned the hard way – it’s about
learning about business by actually doing it. What makes this
audiobook unique is that the audience is part of the action, they
have including big names as characters such as Ed Asner, and they
are the first business book to employ the audio theater platform.
As Houlihan explains it, “The best way to convey a business
principle is through story and the best way to convey a story is
thought business theater.” He adds, “If you really want to engage
people, the mobile generation, you have to entertain them.” Watch
the episode on C-Suite TV
https://c-suitenetwork.com/tv/video/michael-houlihan-bonnie-harvey-the-barefoot-spirit-audiobook/
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