BSP 070: Revenue Growth Engine by Darrell Amy

Darrell Amy, author of Revenue Growth Engine: How to Align
Sales & Marketing to Accelerate Growth discusses his first
book as a result of 25 years working with different types of
companies and organizations – from Fortune 500 to small-to-mid
sized business. He says that most of these businesses have one
thing in common, which is to grow revenue, but most are struggling.
Often sales and marketing act separately with marketing thinking
that sales needs to get them more leads and sales thinking
marketing is out of touch. Amy also realized that the key issue,
the solution, doesn’t begin with sales or marketing, it begins with
zooming out and looking at the end goal that everyone wants –
revenue growth. In the book, he highlights two key aspects: 1) the
client experience; which begins with the experience the prospect
has from the time they encounter you to the time they become a
client; and 2) what the experience is from when they become a
client through the entire relationship with the organization. Amy
says that most sales and marketing books present only pieces of the
picture. His goal with this book was to create something that would
zoom out and look at the bigger picture in order to achieve the
ultimate goal because people don’t just buy products, they buy
outcomes. Watch the complete episode here:
https://c-suitenetwork.com/tv/video/10892/ Learn more about your ad
choices. Visit megaphone.fm/adchoices