BSP 079: The Essential Sales Guide for Entrepreneurs and Business Owners

Beverly Flaxington, author of The Essential Sales Guide for
Entrepreneurs and Business Owners, wrote the book because of her
interest, from a human behavior perspective, on what holds people
back, why some succeed, and why some don’t. Flaxington says the
book reflects on a common theme: the misconception that the sales
process is always about talking when, in fact, it’s about listening
and understanding people. Listening, she says, is paramount in
order to know what you need to say because if you’re not listening,
you don’t know what you should be talking about with potential
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