BSP 091: How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing By Stu Heinecke

Stu Heinecke, author of How to Get a Meeting with Anyone: The
Untapped Selling Power of Contact Marketing, is in a unique
position as both a marketer and a WSJ cartoonist. He talks about
creating “contact campaigns” with personalized cartoons and many
other clever means to grab someone’s attention and secure meetings
with critically-important accounts and prospects. Heinecke says,
“the goal of Contact Marketing is not just to break through to
someone, but to leave them thinking, ‘I love the way this person
thinks.’” Do that, he says, and you and your team can land a
meetings with virtually anyone. Learn more about your ad choices.
Visit megaphone.fm/adchoices