BSP 092: The Image of Leadership: How Leaders Package Themselves to Stand Out for the Right Reasons by Sylvie di Giusto

Sylvie di Giusto, author of The Image of Leadership: How leaders
package themselves to stand out for the right reasons, talks about
the way leaders package themselves and how people perceive them in
return. When leaders package themselves, it refers to one’s visual
appearance and what that says about a person and about what they
have to offer. di Giusto says many people are unaware of how they
are portraying themselves initially and she helps them find the
“ABCD” of their initial imprint: Appearance, Behavior,
Communication and Digital. She argues that the emergence of social
media has changed some of the rules of the game, whereas the “A”
used to be the most important guideline people used to create a
first impression. Social media has made “D” the most important
‘first impression.’ Learn more about your ad choices. Visit
megaphone.fm/adchoices