BSP 093: The LinkedIn Professor: “Class is Now in Session.” by Tajuana Ross

Tajuana Ross, author of The LinkedIn Professor: “Class is Now in
Session.” Your 21 LinkedIn Questions Answered, wrote the book to
answer people’s questions about LinkedIn as a platform and its uses
as a branding tool. She adds that many people don’t understand the
full capabilities of the platform because they don’t know those
capabilities exist. Ross says one way to increase one’s digital
footprint is by “showing up” to the platform – which means writing
content regularly and getting out a message that provides
credibility and projects authority. She cautions users to be
selective with who they accept into their network because, “Your
net worth equals your network” and adds there has to be a process
on how to connect with people, which includes making sure you’re in
that person’s profile, then you can personalize the invite. Learn
more about your ad choices. Visit megaphone.fm/adchoices