BSP 096: Answers for Modern Communicators: A Guide to Effective Business Communications by Deirdre Breakenridge

Deirdre Breakenridge, author of Answers for Modern Communicators: A
Guide to Effective Business Communications, delves into how the
definition of the modern-day communicator has changed. It used to
mean that only people who were trained were the communicators, but
nowadays; with the changes in media and social media, anyone can be
a citizen journalist and act as a communicator. Breakenridge says
that communication is at the heart of every business as it helps
build relationships with customers. But as more channels or
platforms emerge, attention spans across the board are fragmented
with the average span being eight seconds for highly digitized
individuals. She argues people don’t have to be everywhere, just
where your customers need and want you to be in order to be an
effective communicator. Learn more about your ad choices. Visit
megaphone.fm/adchoices