BSP 100: Exactly What to Say by Phil M. Jones

Phil M. Jones, author of Exactly What to Say: The Magic Words For
Influence and Impact focuses on the importance of word choices and
highlights that the difference between a good job and a great job
is having the right words at the right time. Jones says that the
book is applicable for verbal conversations as well as digital
conversations. He stresses that questions help build relationships
but people need to know how to ask the right questions to optimize
the end result. He also mentions how people can have a “Columbo
moment,” which means asking a key question that provides a key
piece of information that helps move the conversation forward.
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