BSP 105: Release the Power of Entangled Marketing by Sebastian Jespersen and Stan Rapp

Sebastian Jespersen and Stan Rapp, authors of Release the Power of
Entangled Marketing: Moving Beyond Engagement discuss the term
‘entangled marketing’ and how it can change the way brands interact
with their customers. Entangled marketing is a new business model
that leads to an enduring, mutually rewarding relationship with
customers in the internet era. “Entanglement” is used as a metaphor
for what is happening right now – the way one thing blends with
another, making things tightly intertwined. Jespersen says that
once brands start entangling with customers, trust becomes an
essential part of the relationship; and like any other
relationship, it can get messy if broken. Learn more about your ad
choices. Visit megaphone.fm/adchoices