BSP 113: The Hero Factor by Jeffrey Hayzlett

Jeffrey Hayzlett, author of The Hero Factor: How Great Leaders
Transform Organizations and Create Winning Cultures, looks to
highlight all of the good things businesses are doing to create a
culture that’s based on great mission and vision statements and
deeply ingrained values while helping the world be a better place
and still increasing their profit margins. He says this, his fourth
book, is the most important book he’s written as he believes
America, and the world, are at a crossroads – economically and with
leadership. The book hopes to change the negative perception many
people have of businesses and bring back the focus to company
values rather than just operational excellence. The book is for
everyone in the organization, not just for CEOs. While CEOs need to
be cognizant, as the company leaders, you want everyone to have the
same values, know how the company is run and where they are going.
Hayzlett adds, “If you’re leading your organization beyond where
they want to go and leading them to greatness, then you’re without
question a hero and, without question, a leader.” Learn more about
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