BSP 115: Eat Their Lunch by Anthony Iannarino

Anthony Iannarino, author of Eat Their Lunch: Winning Customers
Away From Your Competitors, wrote the book to teach others how to
create greater value, become more strategic, and how to make people
think better, and make better decisions about running their
business. Iannarino felt that, while there are plenty of books
about sales, no one had taken the time to list the steps on how to
gain customers by taking them away from your competition. He says
that while it seems cutthroat, it’s actually not. Instead, he sees
it more as a takeaway because you still have to win their hearts
and minds. Iannarino says that the first step in playing the game
is having mindshare, someone to engage and share new ideas with,
and someone to show others where the gaps are. Make it worth their
time because “time is the single-most finite non-renewable resource
any of us have.” Learn more about your ad choices. Visit
megaphone.fm/adchoices