BSP 117: Speak with Impact by Allison Shapira

Allison Shapira, author of Speak with Impact: How to Command and
Influence Others, says she wanted to write a book that took her
public speaking methodology to a wider audience. Shapira noticed
many books in the marketplace that talked about public speaking,
but few walked readers through the process of writing, practicing,
and delivering a speech in a short amount of time. She says the
book is aimed at busy professionals who don’t feel they have the
time to fully prepare to speak publicly. However, public speaking
doesn’t have to be in front of a large audience. Shapira defines it
as, ‘any time you speak to one or more people’ in order to achieve
a goal. She works with multiple c-suite executives as well as
leadership teams and emerging leaders to perfect their
communication skills and take them to the next level. So whether
it’s an interview, a conference call, or a presentation, we are
always engaging in a form of public speaking. Learn more about your
ad choices. Visit megaphone.fm/adchoices