BSP 123: How to Kickstart Your Digital Marketing by Makarand Utpat

Makarand Utpat, author of How to Kickstart Your Digital
Marketing: The Ultimate Guide to Build Your Brand, Dominate Social
Media, Publish Compelling Content, Drive Traffic and Close More
Deals talks about the building blocks for successful digital
marketing. Utpat says people need to focus on the ‘what’ and the
‘how’ by building, engaging and converting. He adds that when
building a website, you have to look at smart marketing for the
front end and smart retention on the back end, including having a
good call to action. The content on your website has to be designed
to match the conversations that are going on in the minds of the
consumers. Utpat also says, “Your brand is equivalent to your
story.” Learn more about your ad choices. Visit
megaphone.fm/adchoices