BSP 130: Do It! Marketing by David Newman

David Newman, author of Do It! Marketing: 77 Instant-Action Ideas
to Boost Sales, Maximize Profits and Crush Your Competition, writes
a book where “nothing is assumed” and where anyone – whether a
beginner or a seasoned professional, can “flip open the table of
contents” and get whatever they need or want. Newman says the book
is about sales-driven marketing with seventy-seven specific
strategies that ring up the cash register. He says, “It’s not
marketing for the sake of marketing. It’s marketing that drives
sales.” One of the mantras of the book, Newman says, is to offer
value and invite engagement through thought leadership management,
which he defines as holding clients’ interests above your own. He
adds that marketers shouldn’t focus on pitching and peddling but in
helping and serving instead, as the age of mass marketing is over.
All efforts to reach customers need to be laser-focused,
personalized, and intentional with the goal of building
relationships. Newman states, “There’s no such thing as a generic
solution to a specific problem.” Learn more about your ad choices.
Visit megaphone.fm/adchoices