BSP 132: The Billion Dollar Branding Blueprint by Bernt Ullmann

Branding involves creating a name, symbol, or design that consumers
can easily identify a specific company or celebrity with. Bernt
Ullmann, CBA, author of The Billion Dollar Branding Blueprint: 7
Steps to Building a Brand and Accelerating Your Wealth, explains
the importance of having a memorable brand because, “In order to
kind of evoke an emotion, in order to get a transaction, you need
to connect with the consumer.” Ullmann has based his career as a
CBA, which stands for Chief Brand (or Business) Accelerator,
asserting his belief in the importance of having a brand. Ullmann
says he loves to create brands because it helps create something
that’s lasting. He adds, “If you don’t have a brand, if you don’t
have some type of distinguishing mark – something that sets you
apart from your competitors, you are left to compete with only one
thing, namely price.” Today’s society is more experiential than
ever before, and while people still want to spend money on certain
brands, they prefer to do so on experiences. Ullmann’s book focuses
on proven techniques and practical applications that took years of
experience to cultivate and then put in writing as a step-by-step
process. Ullmann says if he has the ‘opportunity to help someone
and make their journey better or easier, that will be my true
pleasure.’ Learn more about your ad choices. Visit
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