BSP 137: AI for Sales by Chad Burmeister

Chad Burmeister, author of AI for Sales: How Artificial
Intelligence is Changing Sales has dedicated his life to
innovating the sales industry and getting it to the next level. He
is bringing best practices and incorporating the use of AI tools
for sales professionals. AI creates many improvements to the sales
process that everyone in the industry should be aware of; for
example, it can help analyze big data so sales professionals can
focus on their best prospects and how to better sell to them.
Burmeister says his goal is to bring technology to market to ensure
companies and sales leaders understand how to leverage it. He
believes how much you sell is how much frequency you do and how
good you are at it. He adds that he preaches “revenue equals
frequency times competency” to entry-level sales professionals and
asks them, “get the ‘f’ up,” – meaning the frequency. With AI
automating many human tasks, it’s understandable sales
professionals are feeling apprehensive about the technology. In
order to stay industry relevant, Burmeister says, “make sure that
your day job isn’t just pushing blast emails” because even with
automation, computers will never have enough input to make the
right decisions. Learn more about your ad choices. Visit
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