BSP 140: Do It! Speaking by David Newman

David Newman, author of Do It! Speaking: 77 Instant Action Ideas to
Market, Monetize, and Maximize Your Expertise, wrote the book
because speaking is the ultimate marketing strategy, the ultimate
leadership brand builder, and the ultimate sales tool. The book
takes a deeper dive on how to use speaking to build your c-suite
leadership, platform or build your sales stamina to increase
revenue. Newman says that one of the most powerful words in
marketing is “decide” – decide who you are and who you’re not;
decide who you’re for and who you’re not for. Experts today who win
more business, he adds, “are the experts that win attention. One of
the best ways to get attention is having an executive speaking
strategy.” Newman also has the following advice for those wanting
to build their speaking presence, “Figure out where are your folks
already meeting so that you can fish where the fish are.” Learn
more about your ad choices. Visit megaphone.fm/adchoices