BSP 158: Significance in Simple Moments by Jon Petz

People have a fascination with magic, often asking ‘how did you do
that?’ That is one reason Jon Petz, author of Significance in
Simple Moments, incorporates a magic trick or two into all his
presentations. This key engagement tactic helps tell a story and
illustrate a point. It also plays into the sales leadership concept
he tries to convey, culminating in ROI – return on investment. Petz
includes magic in his events and it’s what he calls, “the perfect
trifecta.” He adds, there’s always the business strategy of it,
there’s always the inspirational aspect, but we can laugh and have
a good time at the same time. People are fascinated by the surprise
element of magic, by the delight and the unexpected. That
translated to business with two simple questions: ‘how did you do
it?’ and ‘how can we get people to say that about what you do?’
This is Petz’s fourth book that didn’t start out as a business
book. It’s an unintentional journey into becoming a ‘customer
service, business, and leadership’ category began as a passion
project for him. This book takes strides in impacting people on how
they look at what they do, why they do it, and how they do it. The
book focuses on human connections and the importance of learning to
recognize the many significant moments that happen all around us.
Petz says the book pays close attention to the word, “just.” Often
times people think they’re “just” something – an accountant, a
worker, a manager; however, they fail to realize the impact they
have on others. In business, leaders often seek out relationships
to conquer in order to succeed. But, mutually beneficial long-term
relationships are not something to be conquered. In fact, they are
a cluster of simple moments that are significant to the people we
serve. How can we identify those moments and deliver them as
leaders? By being aware. We learn to recognize those key moments by
taking a step back and look at specific situations from a different
perspective, relieving ourselves from old habits and thoughts and
processes. Despite the many realizations we may encounter along the
way, Petz believes that significance is never personally achieved,
it is gifted to you – which serves as the book’s mantra. Everyone
wants to be the best at what they do, but the reality is that with
title comes authority, not leadership or significance. He
emphasizes to never belittle what we do as “just” something,
because in the end, we are integral parts of the bigger picture and
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