BSP 172: Media Matters by Scott Miller

On this episode of Best Seller TV, Scott Miller, author of
“Media Matters: How to Leverage the Media to Grow Your
Business.”   sits down with host Taryn Winter Brill to
discuss his new book. As someone who has been fully immersed
in media for over two decades, Scott Miller wrote the book because
along the way he discovered how people are always interested in
media, but don’t necessarily know how it all works. He says,
“There’s more content available today than in the history of
mankind.”    The objective of the book is to unpack all
of the necessary information so business owners can walk away with
the necessary knowledge to make smart decisions with their
marketing dollars. They will also come away with a clearer picture
about the demographics they are trying to reach with their money.
He adds that each book chapter is comprised of a particular part of
the media with all its terminologies to familiarize readers with
what it all means and how that impacts businesses.   Miller is
surprised by the number of businesses that don’t take the time to
look at the Google analytics available to them. He claims this is
one of the biggest mistakes businesses make. The other is thinking
media is going to happen overnight. Media, he says, it’s about
frequency and consistency. Media is also about content and having a
sound content marketing strategy. Miller says, “Every business is a
media company today.” He continues to say that every entity should
be thinking about the type of content they create – whether it’s
written, videos, or podcast. However, the content created needs to
add value to your business (and customer). Value also adds trust
and credibility and makes you a thought leader within your
industry.    In the end, media is not a race, it’s more
of a long-term process. And the sooner business leaders understand
how to better reach their audience, the more their businesses will
thrive. Learn more about your ad choices. Visit
megaphone.fm/adchoices