The Impact of Pricing On Value w/ Mark Stiving, Ph.D.

Mark Stiving is a respected pricing expert with a Ph.D. in
Marketing (Pricing) from U.C. Berkeley and more than 15 years of
experience helping companies implement value- based pricing
strategies to increase profits. A speaker, coach, and consultant,
Stiving has worked with esteemed companies such as Cisco, Procter
and Gamble, Grimes Aerospace, Rogers Corporation, as well as many
small businesses and entrepreneurial ventures. Mark Stiving
authored the book, Impact Pricing: Your Blueprint for Driving
Profits which Twitter participants will be eligible to win
during the discussion! Stiving says:  “I love pricing and
really enjoy helping people understand it better. The Global
Product Management Talk represents a large community of product
people who really need to know pricing and it excites me knowing I
have the potential to help so many professionals at once." Follow
Mark's website & blog Collected Resources:
http://bit.ly/xSp9FL