Persona Based Product Marketing w/ @Marisa_Kopec
Marisa Kopec, SiriusDecisions’ Product Marketing and Management
(PMM), Discusses Best-In-Class Practices For Incorporating B-to-B
Personas Into Customer Centric
60 Minuten
Podcast
Podcaster
Global Product Management Talk about people, knowledge, process and tools that forward Product Excellence By Design, including innovation, startups, SMBs, enter
Beschreibung
vor 13 Jahren
Marisa Kopec, SiriusDecisions’ Product Marketing and Management
(PMM), Discusses Best-In-Class Practices For Incorporating B-to-B
Personas Into Customer Centric Product Strategy Marisa says, "I'm
looking forward to discussing personas with the Global Product
Management Talk community. Product managers are responsible for
identifying various customers/buyers and users' perspectives and
isolating appropriate personas to forward product requirements and
marketing strategy." Host, Cindy F. Solomon @cindyfsolomon is
joined by co-host, Therese Padilla @theresepadilla
Resources: http://bit.ly/RTo3ON
(PMM), Discusses Best-In-Class Practices For Incorporating B-to-B
Personas Into Customer Centric Product Strategy Marisa says, "I'm
looking forward to discussing personas with the Global Product
Management Talk community. Product managers are responsible for
identifying various customers/buyers and users' perspectives and
isolating appropriate personas to forward product requirements and
marketing strategy." Host, Cindy F. Solomon @cindyfsolomon is
joined by co-host, Therese Padilla @theresepadilla
Resources: http://bit.ly/RTo3ON
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